Paid Advertising
Ad campaigns that generate leads and revenue — not just clicks.
Most companies are wasting a significant portion of their ad budget. Wrong keywords, wrong audiences, wrong landing pages, or just poor campaign structure. We have taken over ad accounts where 50-60% of the spend was going to search terms that had nothing to do with the business. Here is what we do differently: every campaign starts with the math. What is a lead worth to you? What is a customer worth? What can you afford to pay per acquisition? We work backward from those numbers and build campaigns designed to hit them. We took over a plumbing company's Google Ads account that was spending $8,000 per month and generating 40 leads. Within 90 days — same budget — we had them at 180 leads per month by rebuilding the account structure, rewriting the ads, and building proper landing pages.
What We Manage
We run paid advertising on every major platform, and we are straightforward about which ones make sense for your business and which ones do not.
Google Ads (Search & Display)
Search ads capture people who are actively looking for what you sell. That is the highest-intent traffic you can buy. We handle keyword research, ad copy, bidding strategy, and landing page optimization. We cut a franchise group's cost per acquisition by 60% in 90 days by consolidating ad spend across 12 locations into a single account strategy.
Meta Advertising (Facebook & Instagram)
Meta is best for reaching people who do not know they need you yet. We build campaigns with proper audience targeting, creative testing, and retargeting funnels. Not every business needs Meta ads — we will tell you if yours does not.
LinkedIn Ads
LinkedIn is expensive but effective for B2B companies targeting specific job titles, industries, or company sizes. We run lead generation campaigns, InMail outreach, and thought leadership ads. We generated 85 qualified leads for a consulting firm in 60 days through LinkedIn lead gen forms at $42 per lead.
Retargeting
Most of your website visitors leave without converting. Retargeting brings them back. We set up multi-platform retargeting campaigns that keep your company in front of people who have already shown interest.
Ad Creative & Copy
The ad itself matters as much as the targeting. We test multiple variations of headlines, images, and copy to find what your audience responds to, then scale the winners and kill the losers.
Landing Pages
The ad gets the click. The landing page gets the conversion. We build and test dedicated landing pages for every major campaign because sending paid traffic to your homepage is almost always a waste of money.
How a Paid Campaign Engagement Works
Research & Planning
Competitive analysis, keyword research, audience mapping, and budget modeling. We figure out the math before a single dollar gets spent. You will know the expected cost per lead and cost per acquisition before we launch.
Campaign Build
Account structure, ad copy, creative assets, targeting parameters, conversion tracking — all set up properly from the start. Sloppy setup leads to wasted spend, so we take this seriously.
Launch & Monitor
Campaigns go live with daily monitoring for the first two weeks, then weekly optimization after that. We catch problems fast and adjust quickly.
Optimize & Scale
Weekly bid adjustments, A/B testing, budget reallocation based on performance. The goal is to continuously improve return on ad spend so we can scale the budget confidently.
What to Expect
Return on Ad Spend
Our average client sees a 3-5x return on ad spend within 90 days. That means for every dollar in, three to five come back. Some accounts hit this number in the first month.
Lower Cost Per Acquisition
Better targeting, better creative, and better landing pages bring down the cost of acquiring a customer. Typical improvement is 30-50% reduction in cost per lead within the first quarter.
Live Reporting
You get a live dashboard showing spend, impressions, clicks, conversions, cost per lead, and return on ad spend. Updated daily. No waiting for a monthly PDF.
Cross-Platform Management
One team managing all your paid channels with a unified strategy. No conflicting messages, no duplicated audiences, no wasted overlap.
Find Out If Your Ad Budget Is Being Wasted
We will audit your current paid campaigns for free and tell you exactly where the waste is and how to fix it. If we think paid ads are not the right move for your business, we will say that too.