Plumbing Companies
The phone should ring before your techs finish their coffee.
Plumbing has one of the highest customer lifetime values in home services. A customer who calls you for a clogged drain today could need a water heater replacement, a repipe, or a bathroom remodel tomorrow. The problem is most plumbing companies treat marketing as a lead faucet they turn on and off — they spend during slow weeks and cut during busy ones. That inconsistency kills long-term growth. We build plumbing marketing programs that generate steady, predictable call volume and turn one-time callers into lifetime customers.
What Is Wrong With Most Plumbing Marketing
Dependency on Lead Aggregators
Angi, Thumbtack, HomeAdvisor — these platforms sell the same lead to multiple plumbers. You are competing on response speed, not quality. The customer picked whoever answered first, not whoever is the best plumber. And the cost per lead keeps climbing. Building your own lead pipeline through search, ads, and reputation is more work upfront, but the economics are dramatically better long term.
Emergency Work Is Profitable but Unpredictable
Emergency plumbing calls — burst pipes, backed-up sewer lines — are high ticket and high margin. But they are random. You cannot build a business plan around hoping enough toilets overflow. A real marketing program generates a steady base of planned work (water heaters, fixture replacements, remodels) and captures emergency calls as the bonus on top.
Nobody Tracks the Numbers
Most plumbing companies know their revenue and their ad spend. They do not know their cost per lead by channel, their booking rate by lead source, or their average ticket by marketing campaign. Without those numbers, every marketing decision is a guess — and expensive guesses compound fast.
The Website Is an Afterthought
Your website is the first impression for 70%+ of your new customers. If it is slow, ugly, hard to navigate on a phone, or does not have a clear way to call or book, you are losing leads to the competitor with the better site. In plumbing, a website conversion rate improvement from 3% to 6% can mean 50-100 additional calls per month.
How We Help Plumbing Companies
We build marketing that generates your own leads — trackable, exclusive, and at a lower cost than what you are paying lead platforms.
Google Ads for Plumbers
We run campaigns targeting high-intent plumbing searches in your service area — "plumber near me," "water heater replacement [city]," "emergency plumber [city]." Every call is tracked. You see exactly which keywords produced which calls. We took a 12-tech plumbing company from 40 Google Ads calls per month to 130 at a cost of $32 per call. Their previous cost on HomeAdvisor was $55 per shared lead.
SEO and Google Maps
We optimize your Google Business Profile, build location pages for every city you serve, and create service-specific content that ranks. Plumbing SEO is a 6-12 month play, but the leads are free once you rank. One plumbing client generates 90+ organic calls per month from SEO alone — that is $0 cost per lead for calls that would cost $3,000+ on a lead platform.
Reputation and Review Management
We build automated review request systems that ask every customer for a Google review after service. More reviews means higher rankings and more trust. A plumbing client went from 120 reviews to 480 in nine months. Their average star rating stayed at 4.8. The phone started ringing more without increasing ad spend — because people trust companies with more reviews.
Customer Reactivation
You have hundreds or thousands of past customers in your system. Most plumbing companies never market to them. We build email and direct mail campaigns that bring back past customers for maintenance, upgrades, and seasonal offers. One plumbing company generated $95K in revenue from a single "water heater check-up" mailer sent to 2,000 past customers.
The Numbers
Monthly Google Ads calls (up from 40)
Cost per call from ads
Monthly organic calls from SEO
Revenue from one reactivation campaign
Build Your Own Lead Pipeline
Tell us your service area, your current monthly spend, and where your calls come from. We will show you exactly how to generate more calls for less money — with numbers, not promises.