Extermination Companies
When someone has a pest problem, they call the company they find first.
Pest control is one of the most search-driven businesses there is. Nobody wakes up and decides to browse for an exterminator. They find ants in the kitchen, roaches in the bathroom, or termites in the crawl space — and they search Google within the hour. If your company does not show up in the top 3 results when that happens, you do not exist. We help extermination companies dominate local search, run profitable ad campaigns, and build recurring revenue through service agreements.
The Pest Control Marketing Challenge
Competing With National Chains
Terminix, Orkin, and Rentokil spend millions on marketing. They show up in every search, every directory, every ad auction. As an independent or regional operator, you cannot outspend them. But you can outmaneuver them locally — with better reviews, better local SEO, faster response times, and marketing that speaks to your specific market.
One-Time Jobs vs. Recurring Revenue
A one-time ant treatment brings in $150-$300. A quarterly pest prevention agreement brings in $600-$1,200 per year, every year. Most pest control marketing focuses entirely on the one-time call, which means you are constantly on the treadmill of finding new customers. Smart marketing converts one-time callers into recurring agreement holders.
Seasonality and Urgency
Pest control demand is highly seasonal and urgency-driven. Termite season, mosquito season, rodent season — each has a peak window where you need to capture demand fast. If your marketing is not already running when the season hits, you miss the wave. The companies that win are already ranking and already bidding before the calls spike.
Review Management Is Make-or-Break
In pest control, reviews are everything. A company with 200 five-star reviews will get called before a company with 30. Yet most pest control companies have no systematic process for asking customers for reviews. They rely on the occasional happy customer remembering to post one.
How We Help Pest Control Companies
We build marketing systems designed for how pest control customers actually buy — urgently, locally, and based on trust signals like reviews and search rankings.
Local Search Domination
Google Maps pack, organic search, Google Ads — we make sure your company shows up for every pest-related search in your market. We built a local SEO program for a pest control company in a mid-size market that went from page 3 to the Maps 3-pack for 28 pest-related keywords in 5 months. Monthly call volume from organic search tripled.
Google Ads With Call Tracking
We run Google Ads campaigns targeting high-intent searches — "exterminator near me," "termite treatment [city]," "bed bug removal [city]." Every call gets tracked back to the keyword and campaign that produced it. Average cost per call for our pest control clients: $22-$35, compared to $50-$70 on lead generation platforms.
Agreement Conversion Campaigns
We build marketing funnels that convert one-time service calls into recurring agreements. Email follow-ups, seasonal reminders, "upgrade to a plan" offers on invoices, and retargeting ads. One client increased their agreement base by 40% in eight months just by adding a structured post-service email sequence.
Automated Review Generation
After every completed service, your customers get an automated text or email asking for a review. We set up the system, write the messaging, and build the workflow. One pest control client went from 85 Google reviews to 310 in six months using this system. Their Google Maps ranking improved from position 7 to position 2.
The Numbers
Increase in organic call volume
Cost per call from Google Ads
Growth in recurring agreements
Google reviews (up from 85 in 6 months)
Own Your Local Market
Tell us your service area and we will run a free competitive analysis — where you rank today, where your competitors rank, and what it takes to get to the top.