B2C Companies
More customers. Lower acquisition costs. Fewer guesses.
B2C marketing is a volume game, but volume without efficiency burns money fast. We have managed customer acquisition programs for B2C companies spending $20K to $500K per month on marketing. The difference between a program that works and one that bleeds cash comes down to three things: knowing your unit economics, testing systematically, and scaling only what the data supports. That is what we do.
Where B2C Marketing Goes Wrong
Rising Acquisition Costs
CPMs on Meta and Google have roughly doubled since 2020. The old playbook of throwing money at Facebook Ads and watching customers pour in is dead. If you are not testing creative aggressively, segmenting audiences tightly, and optimizing landing pages constantly, you are paying more for less every quarter.
Attribution Is a Mess
iOS privacy changes, cookie deprecation, and cross-device behavior have made attribution harder than ever. Most B2C companies are either over-attributing to last-click (giving all credit to Google) or under-attributing everything because they cannot track the full journey. Bad attribution leads to bad budget decisions.
Brand vs. Performance Tension
Your CFO wants every dollar tied to a measurable conversion. Your brand team says you need awareness campaigns that build long-term equity. They are both right, and the answer is not picking one — it is building a marketing mix that does both and has clear measurement for each layer.
Scaling Without Breaking Unit Economics
Most B2C companies hit a wall where adding more budget does not produce proportionally more customers. CAC starts climbing, ROAS drops, and suddenly you are spending $80 to acquire a customer worth $60. Knowing where that wall is — and how to push it further out — is the whole game.
How We Help B2C Companies
We run full-funnel customer acquisition programs with an obsessive focus on unit economics. Every dollar gets tracked, tested, and optimized.
Full-Funnel Paid Media
We manage paid media campaigns across Meta, Google, TikTok, and YouTube — not as separate channels but as one integrated acquisition engine. Top-of-funnel awareness feeds middle-funnel retargeting feeds bottom-funnel conversion campaigns. We managed a $150K/month budget for a DTC brand and reduced their blended CAC from $45 to $28 in four months by restructuring the funnel and testing 200+ creative variations.
Creative Testing at Scale
Creative is the biggest lever in paid media. We run structured creative testing programs — different hooks, formats, CTAs, and landing pages — and let the data pick the winners. Not gut feel. Not what the founder likes. What actually converts. For most clients, we test 15-20 new creative concepts per month.
Attribution & Measurement
We set up measurement frameworks that account for the messiness of modern attribution. Platform-reported numbers, server-side tracking, incrementality testing, and media mix modeling. You will never have perfect attribution, but you can get close enough to make confident budget decisions.
Retention & LTV Optimization
Acquiring a customer is half the job. We build email and SMS flows, loyalty programs, and reactivation campaigns that increase LTV so you can afford to spend more on acquisition. One e-commerce client increased repeat purchase rate from 22% to 38% in six months with a revamped email program.
The Numbers
Reduction in blended CAC
Creative variations tested per quarter
Repeat purchase rate (up from 22%)
Paid media budgets managed
Grow Faster Without Burning Cash
Tell us your current CAC, your LTV, and your monthly budget. We will tell you where the inefficiencies are and how much room there is to scale.